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Leveraging on the expertise and valuable experience built up over the years in operating budget hip hotels, the Group has also started to provide hotel consultancy services to Independent Third Parties hotel investors in 2009. The Group's ability to establish low cost yet stylish hotels with competitive room rates appeals to hotel investors. The hotel consultancy services provided by the Group include site selection through numerous thorough and detailed site analysis on location, traffic and people flow, questionnaires and environmental analysis, feasibility study, hotel interior design service, preparing operating procedures and quality manual that compiles to ISO 9001: 2008 requirements and providing assistance in selecting contractors for building works.